AWS · Azure · GCP · Salesforce · HubSpot

Recover Every Dollar of Cloud Partner Funding
You're Owed

Connect your CRM once and Vela automatically finds the cloud funding your deals qualify for, submits the paperwork, and keeps your AWS, Azure and GCP pipelines in sync without your team lifting a finger.

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Trusted by Alliance & Co-Sell Teams at Fast-Growing ISVs

AWS ISV Accelerate Azure ISV Success ISV Solution Connect Syncs with your CRM - Salesforce, HubSpot, and more
app.usevela.io/co-sell-pipeline

Filtered to AWS. Every deal, synced automatically.

Signal tags surface stalled or at-risk opportunities instantly.

Live sync, CRM to cloud
Salesforce & HubSpot
Acme Corp · $84K
Vela
Matching program
AWS · Azure · GCP
Co-sell synced
✓
Claimed
$200K
MDF claim filed, Acme Corp

Alliance teams use Vela. Consultants recommend it.

Fractional alliance help provides strategic guidance—Vela provides the execution engine. Vela turns submitting claims, managing funding requests, and multi-cloud deal scoring into automated software your team completely owns.

Before
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    Manual Co-Sell Data Entry

    Teams losing hours to manual data entry across AWS, GCP, and Azure partner portals.

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    Missed MDF Funding

    Missing claim deadlines costs real money. Most partners don't realize it until the quarter is over.

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    Manual Programs Tracking

    Waiting until QBRs to find out you missed a certification requirement.

With Vela
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    Automated Pipeline Sync

    Native Salesforce & HubSpot integration handles co-sell bi-directional sync across AWS, GCP, and Azure automatically.

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    Claims Filed, Not Just Flagged

    Live AWS MDF and POC claims submitted directly from Vela with no portal paste, streamlining your funding requests while tracking Sandbox, PIF, and MPOPP balances automatically.

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    Proactive Program Analytics

    Smart recommendations tell you exactly what's needed to hit the next program before QBR season.

Interactive

See Your ROI

See benchmark ROI based on typical ISV metrics. Funding recovered, hours saved, payback timeline. Your numbers may be higher or lower.

Average payback
11 days

Default assumptions. Your numbers may vary.

Funding recovered
$52.5K

Per year @ 35% claim recovery rate.

Admin time saved
438 hrs

Annually. 70% reduction in manual work.

Calculate Your Custom ROI

Takes 2 minutes. No signup required.

What partner portals can't do

Partner portals store data. Vela turns it into action: what to do next, what funding you haven't claimed, and where deals are stalling.

monitoring

Funding Intelligence

File AWS MDF and POC claims directly from one place with an immutable audit trail, completely automating your funding requests. Real-time balance tracking active for Sandbox, PIF-BOX, and WMP initiatives.

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Co-Sell Pipeline Sync

Bi-directional sync for Salesforce and HubSpot across AWS, GCP, and Azure. Keep sellers in their CRM while co-sell portals stay current automatically.

psychology

Insights Assistant

Built for Sellers, CROs, and PDMs. Surfaces what to act on today: stalled deals, co-sell opportunities, and recommended next actions.

insights

Seller Intelligence

Full visibility into each seller's pipeline health, co-sell submission rates, and which deals qualify for funding across all clouds.

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PDM Coach

Partner Development Manager dashboard with tier progress, certifications, funding eligibility, and recommended next actions.

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CRM Sync

Connect Salesforce or HubSpot in minutes. Automatic deduplication, field mapping, and real time sync log visibility.

Insights Assistant

Ask what needs attention. Get the deal attached.

No dashboard hunting. Alliance managers ask a plain question and get a direct, quantified answer, with the option to act on it immediately.

  • checkBuilt for Sellers, CROs, and PDMs
  • checkSurfaces stalled deals and unclaimed funding
  • checkOffers to file the claim, not just flag it
✦
Vela AI
Powered by Claude via AWS Bedrock · live data
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Hi! I'm Vela AI, connected to your live co-sell data across AWS, GCP, and Azure. Ask me to show opportunities, check expiring funds, or summarize your pipeline.
Pipeline summary Any expiring funds? AWS opportunities GCP opportunities Azure opportunities
Any expiring funds?
You have 5 active funding programs on record. Here's the breakdown:
ProgramAmountStatus
MAP$60KActive
MDF$50KActive
POC$40KActive
WMP$30KActive
PIF-BOX$20K2 expiring <14d
Total active funding: $200K
Show stalled deals
You have 3 stalled opportunities totaling $18.2K in pending claims. Here's the breakdown:
CompanyProgramAmount
Acme CorpMDF$8.4K
Nimbus LabsPOC$6.3K
Beta IncSandbox$3.5K
Ask about your pipeline, funding, or cloud programs...
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↺

Solutions

Three ways Vela turns AWS partner data into claimed funding and faster co-sell.

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AWS Funding: Balances Live, Claims Filed

Every MDF, POC, Sandbox, PIF, and MPOPP balance pulled automatically - with direct claim submission and funding requests operational for MDF and POC.

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hub

Co-sell Pipeline Intelligence

Every deal in AWS ACE has a quality score that decides whether AWS co-sells with you. See the score and what it unlocks.

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monitoring

Proactive Program Analytics

Track every requirement across MDF, POC, Sandbox, PIF, and emerging programs. Know what to fix before QBR closes the window.

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Partners

Strategic integrations that extend Vela's capabilities and streamline your operations.

EA Cloud Solutions

Financial automation and revenue recognition expertise. Turn identified funding into properly recognized revenue and accurate financial statements.

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More Partners Coming

Strategic partners to enhance your Vela experience.

Scalable for every partner tier

Try the Starter plan free for 14 days. No credit card required.

Starter

$359 /mo

For boutique partners automating their first co-sell workflows.

  • checkUp to 3 users
  • checkCo-sell pipeline sync (AWS, GCP, Azure)
  • checkUp to 2,000 synced records/year
  • check1 CRM connector (Salesforce or HubSpot)
  • checkFunding dashboard & expiry alerts
  • checkInsights Assistant (Seller role)
  • checkBoard Report & pipeline view
Start Free Trial
Most Popular

Growth

$799 /mo

Full automation for established partners scaling fast.

  • check_circleEverything in Starter
  • check_circleUp to 10 users
  • check_circleUp to 6,000 synced records/year
  • check_circleBi-directional CRM sync (SF + HubSpot)
  • check_circleAll Insights Assistant roles (Seller, CRO & PDM Coach)
  • check_circleAWS funding: submitting claims (MDF, POC) + tracking requests (Sandbox, PIF, MPOPP)
  • check_circleRelationship memory & seller intelligence
  • check_circleSmart account recommendations
Get Started

Enterprise

Custom
starting at $1,899/mo

For GSIs and global cloud practices that need full control.

  • checkEverything in Growth
  • checkUp to 30,000 synced records/year
  • checkUnlimited CRM connectors
  • checkCustom field mappings + SSO / SCIM
  • checkBranded QBR decks & white-label
  • checkDedicated PDM Coach CSM
  • checkSLA guarantee · Priority support
  • checkUnlimited users
Contact Sales
Aikido Security Audit Report

Frequently Asked
Questions

Can't find what you're looking for?
Contact our support team.

Vela is a multi-cloud partner intelligence platform that syncs Salesforce and HubSpot with AWS Partner Central (ACE), Azure Partner Center, and GCP Partner Advantage. It files MDF, POC, Sandbox, and PIF claims directly, and tracks MPOPP, automates co-sell pipeline sync, and prepares funding claims before deadlines lapse.
Vela integrates with Salesforce and HubSpot, syncing both bidirectionally with AWS Partner Central, Azure Partner Center, and GCP Partner Advantage, with dual split role functionality for full customization of leads and opportunity referrals. Need a different CRM? Contact us and we will help.
Vela supports AWS Partner Central (ACE), Azure Partner Center, and GCP Partner Advantage — all three major hyperscaler co-sell portals in a single dashboard.
Vela files AWS MDF and POC credits directly - automatically executing your funding requests with no portal, no paste. Sandbox, PIF, and MPOPP programs are tracked today, with direct claim submission rolling out next on the same unified core engine.
Most tools in this space focus on marketplace transactions or CRM sync. Vela provides unified co-sell intelligence across AWS and Azure today. For funding, it serves as your compliance system of record: automatically submitting claims and managing AWS MDF and POC funding requests directly with an immutable audit trail, while keeping your team out of manual portals.
Vela starts at $359/month (Starter, up to 3 users). Growth is $799/month (up to 10 users, all clouds). Enterprise starts at $1,899/month with unlimited users, SSO, and dedicated support. A 14-day free trial is available on the Starter plan — no credit card required.
AWS is retiring the standalone Partner Central portal and moving it into the AWS Management Console by September 30, 2026. This changes how your team authenticates and interacts with partner APIs - missing the deadline can break automated pipelines and disrupt your access to ACE opportunities, reseller approvals, funding requests, and solution metadata. Vela is already integrated with the current platform, so connected customers are unaffected.

Latest Resources

Guides and insights on cloud co-sell automation, AWS partner programs, and multi-cloud strategy.

UK Cloud Market Investigation: ISV Co-Sell Strategy

What the UK CMA cloud market investigation findings mean for ISV co-sell strategy and why multi-cloud complexity is structural.

Read Article →

AWS Partner Central 3.0 Migration Guide

AWS is retiring the standalone Partner Central portal by September 30, 2026. Prepare your integrations and understand what's changing.

Read Article →

AWS MDF Claims Guide

Step-by-step guide to AWS Market Development Fund claims. Covers eligibility, deadlines, documentation, and rejection reasons.

Read Article →
View all resources →

Live in 30 minutes.

From CRM connection to a filed claim, on the same unified engine.

1
Connect

Link Salesforce or HubSpot to Vela in 30 minutes.

2
Sync

All deals auto-sync to AWS, Azure and GCP.

3
Claim

Funding eligibility surfaced per deal directly in your CRM.

4
Prove

Audit-ready proof of execution generated automatically.

Ready to automate your alliance operations?

Start with the Starter plan, free for 14 days. No credit card required.

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