CO-SELL AUTOMATION GUIDE

What is co-sell automation? A practical operating model.

Co-sell automation connects your CRM workflow with cloud partner operations so sales, alliances, and partner ops run one repeatable process across AWS, Azure, and GCP.

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THE CO-SELL AUTOMATION PATH
01

Connect

Connect CRM opportunity data to cloud partner workflow context.

02

Sync

Sync required fields, ownership, and submission state continuously.

03

Track

Track partner execution, funding status, and team follow-through.

Why teams adopt co-sell automation

Without automation, teams often split data across CRM, partner portals, and spreadsheets. Automation unifies those steps into one trackable flow.

Fewer manual handoffs

Reduce repetitive copy-paste work between internal systems and cloud partner portals.

Better funding visibility

Track co-sell and funding workflow status with clearer ownership and milestones.

Faster partner execution

Move opportunities through program processes with consistent, repeatable steps.

How co-sell automation works

At a high level, co-sell automation synchronizes key opportunity fields from your CRM into the cloud partner workflow, while preserving team-level review and approvals.

1) Connect systems

Start by connecting CRM and partner workflows so opportunities carry the right context across systems.

2) Map required fields

Align pipeline metadata, deal identifiers, account ownership, and qualification context so submissions stay accurate.

3) Run an operating cadence

Use one cadence for alliance, sales, and partner ops teams with shared visibility into status and next actions.

When to invest

Quick answers

Is automation the same as guaranteed funding?

No. Program outcomes remain governed by cloud-provider policies and partner program criteria.

Does this replace cloud partner portals?

No. Portals remain system-of-record for provider workflows. Automation improves how your team works across systems.

Can this support AWS, Azure, and GCP together?

Yes. A unified operating model helps teams run multi-cloud co-sell motions with consistent process controls.

Modernize your co-sell operating workflow.

Use one structured process for CRM data, partner execution, and team visibility.

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