Partnerships and alliances · Vela with PartnerNow

Partnerships and alliances, end to end.

PartnerNow and Vela take your partnerships and alliances from strategy to a working system: program design, partnership operations and stack, alliances management and cloud co-sell with AWS, Microsoft Azure and Google Cloud.

Book a 30-minute call →See the service
Who does the work

Partnerships led by PartnerNow.

Partnerships strategy and program design

Led by PartnerNow ↗.

Operations, alliances and cloud co-sell

Led by Vela: partnership operations and stack, alliances management and cloud co-sell execution.

Who this is for

B2B SaaS teams that want partners to be a revenue channel, not a side activity.

Founders and CEOs

You want partner revenue that is predictable and attributable, and a plan for where partnerships and AI are heading.

Partnership and business leaders

You run partnerships, channel, alliances or business development and need the program running and proven to the board.

Teams selling through partners and clouds

You sell with channel, resellers, ecosystem partners or cloud marketplaces and want those motions to produce pipeline.

The service

Strategy, operations and cloud alliances, in one program.

1 · Partnerships strategy and program designLed by PartnerNow

We redesign your partnership program around the motions your market rewards. Diagnosed for your customers, your stack and your stage, not from a template.

Six dimensions, assessed and rebuilt:PositioningActivationIntelligenceRealisationOperationsLeadership

Motions we design

  • Channel and reseller
  • Co-sell and ecosystem
  • Marketplace

How we work with you

  • Program assessment and strategy
  • Advisory and fractional leadership
  • Workshops and coaching for your team

What it produces

  • Outcome and attribution measures
  • A plan the board can follow
2 · Partnership operations and stackLed by Vela

We choose, connect and automate the tools and workflows the program runs on.

  • Partnership operations design
  • Stack selection and setup
  • AI workflows on top of your stack
3 · Alliances management and cloud co-sellLed by Vela · AWS · Microsoft Azure · Google Cloud

We run the alliances function with your team, day to day, and accelerate it with the clouds.

  • Alliances management
  • Cloud marketplace and co-sell work
  • Funding activity for the cloud programs that apply
The approach

Agentic Partnerships, shown on one workflow.

THE TECHNOLOGY

Reads and prepares

Connects the deal and partner information and prepares the co-sell submission.

THE PERSON

Reviews and decides

Your team checks the opportunity and decides what goes to the cloud team.

THE RESULT

The right team sees it

The opportunity reaches the right cloud seller with the information they need.

How we work together

Three steps from first call to a running program.

01 · ASSESS

Read your starting point

One call to cover your partners, your program and where it is being left unused.

02 · DESIGN

Design and build

We rebuild the program, pick the motions and cloud programs that fit, and set up the operations and stack.

03 · RUN

Run it with your team

We manage the function day to day and stay until the program produces.

Every cloud

One program, every cloud.

AWS, Microsoft Azure and Google Cloud each run their own marketplace and partner programs at their own pace. The program is built and run around them.

AWS

Marketplace, co-sell and partner programs.

Microsoft Azure

Marketplace, co-sell and partner programs.

Google Cloud

Marketplace, co-sell and partner programs.

See where your partnerships and alliances stand.

A 30-minute call with Vela. Bring your current partner list if you have one.

Book a 30-minute call →