Microsoft App Accelerate creates a formal co-sell pathway for ISVs below $100K ACR for the first time. Vela gets you operationally ready before nominations open.
Most ISVs below $100K ACR have never run an Azure co-sell motion. Not because they did not want to, because there was no formal pathway. App Accelerate creates that pathway. But co-sell only works if your CRM and Azure Partner Center are connected and synchronized. Most ISVs at your stage are not ready for that yet.
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A new program that changes who gets access to Azure co-sell
Azure ACR threshold: $100K+ required
Co-sell access: enterprise ISVs only
Earlier-stage ISVs: no formal pathway
Nomination: invitation only at scale
Most growing ISVs locked out entirely
ACR below $100K now eligible
Nomination-based co-sell pathway
Consolidates ISV Success + Marketplace Rewards
Earlier-stage ISVs formally included
Net-new Azure co-sell access
App Accelerate is a Microsoft program. Vela provides the operational infrastructure to execute it.
App Accelerate opens the door. Vela makes sure you can walk through it.
Co-sell only works if your Salesforce or HubSpot pipeline reaches Azure Partner Center in real time. Most ISVs below $100K ACR have never needed this connection. App Accelerate makes it mandatory from day one.
Every co-sell submission to Microsoft requires a Marketplace Intent field indicating whether the deal will transact through Azure Marketplace. Most ISVs at this stage have never populated this field, and it cannot be manually backfilled at scale.
Microsoft requires proof of execution documentation for MDF claims and co-sell activity validation. Without an automated process tied to your CRM, this gets assembled manually at quarter close, and claims get missed entirely.
Five requirements. Thirty minutes. No manual portal work.
Salesforce or HubSpot connects to Azure Partner Center in under 30 minutes. No developer required. OAuth-based integration, your pipeline syncs automatically from the moment you connect.
Vela adds the Marketplace Intent field to every co-sell submission automatically. Every referral reaches Microsoft with the correct field populated, no manual intervention required per deal.
App Accelerate requires a transactable Azure Marketplace listing. Vela includes a step-by-step Azure Marketplace Transactable SaaS Billing API implementation guide, so your listing is active before nominations open.
Every deal in your CRM that meets co-sell criteria reaches Azure Partner Center automatically. Your PDM sees clean, current pipeline, not a spreadsheet export from last Tuesday.
Proof of execution documents are generated directly from your CRM activity data. When Microsoft asks for evidence, it is already there.
14-day free trial. No credit card. Setup in 30 minutes.
Seed-stage ISVs
✓ Azure + AWS + GCP co-sell sync
✓ Marketplace Intent auto-population
✓ MDF claim automation
✓ PoE documentation generation
✓ Up to 50 active co-sell deals
Series A ISVs
✓ Everything in Starter
✓ Channel partner co-sell (VARs/SIs)
✓ Multi-cloud MDF optimization
✓ Up to 200 active co-sell deals
✓ Dedicated onboarding session
Growth-stage ISVs
✓ Everything in Growth
✓ Unlimited co-sell deals
✓ Custom CRM field mapping
✓ SLA-backed support
✓ PFCN, VWR, VMWI patents included
The ISVs nominated first for App Accelerate will be the ones with clean pipeline data already. Vela builds that record automatically.
14-day free trial · No credit card required · Setup in 30 minutes